记3.15晚会“外泌体”注射治疗打假
——拨开迷雾，正本清源：正确认识“干细胞技术”与“外泌体护肤”的科学真相
尊敬的消费者、合作伙伴与所有关注前沿护肤科技的朋友们：
近期，随着“3·15”晚会曝光了部分不良商家借“外泌体注射”之名进行虚假宣传和非法牟利的乱象，整个生物护肤领域，尤其是以“干细胞”和“外泌体”为核心技术的产品，遭遇了前所未有的信任危机。我们理解大家的困惑、疑虑与不安。作为深耕女性消费品市场、坚持以科学为本的品牌，我们深感有责任也有义务站出来，进行一次严肃的概念肃清与科学引导。
一、被滥用的技术 ≠ 技术本身的伪科学
首先，我们必须明确一个核心逻辑：利用“干细胞外泌体”进行商业欺诈，不等于“干细胞外泌体技术”是伪科学。
晚会曝光的是违规注射、原料造假和概念炒作，这些行为严重违反了医疗美容的法规底线，伤害了消费者的健康与信任。但真正的、合规的生物护肤科技，特别是我们采用的外泌体技术，是基于严谨的科学研究和严格的生物安全规范，旨在通过外用涂抹的方式，为皮肤细胞提供修复与再生的信号，这与“注射”有着本质的区别和严格的安全界限。
二、揭开创伤修复的“生物信号”面纱：什么是真正的外泌体？
为了让大家看清真相，我们必须回到科学的本源。
在生物学上，外泌体（Exosomes）是细胞分泌的一种纳米级（30-150nm）的磷脂双层囊泡。你可以把它理解为细胞之间的 “信号快递” 。这些小小的囊泡里装载着：
- microRNA / mRNA（遗传信号）
- 生长因子（修复指令）
- 蛋白质与酶（功能工具）
当皮肤细胞接收到这些“快递”时，它们会被激活，从而启动自我修复、增殖和抗衰老的程序。
三、澄清核心误区：动物源 vs. 人源
市面上关于干细胞来源的描述非常混乱，这也是导致消费者认知障碍的主要原因之一。
- 动物干细胞提取物： 通常是灭活后的动物细胞碎片、外泌体、生长因子及蛋白多肽的混合物。由于动物与人类存在种属差异，其信号分子对人皮肤的适配度有限，且存在备案时的法规便利性。
- 人源干细胞提取物（我们的核心科技）： 这是我们真正使用的技术。来源于人源脐带干细胞，通过先进的生物技术（破碎、分离、纯化）提取的人源干细胞提取物。
- 核心区别： 它分泌的信号分子（外泌体）是人类同源的。这意味着，这些生物信号分子与人体自身细胞的语言是相通的，能更精准、更有效地向衰老或受损的人体皮肤细胞传递“修复”与“再生”的指令，不存在跨物种排异风险，生物适配度极高。
四、关于“备案成分”的合规性解读：为什么写“牛”？
我们注意到了消费者对成分表标识的疑问。这背后涉及一个现实问题：政策法规的滞后性与科学发展的前沿性。
目前，我国化妆品原料备案数据库中的更新速度，往往追不上生物科技的发展速度。作为全球领先的人源脐带干细胞提取物，其对应的“人源”原料在现行的化妆品目录中尚无明确的、可直接选用的目录类别。为了在法律框架内合规生产、合法上市，我们按照国家现行法规要求，在成分备案时选择了现有目录中技术路径最接近的“牛源脐带干细胞提取物”进行标注。
请理解，这并非虚假，而是在法规滞后下的合规备案策略。 我们在实际生产中使用的，始终是科研团队攻克了无数难关、活性更高、适配性更好的人源脐带干细胞提取物。我们正在积极推动新原料的备案工作，希望在不远的将来，能够名正言顺地为大家展示其真实身份。
五、树立正确的消费理念：选择“科技”，而非“神话”
经过这次风波，我们希望与您共同建立一个更加成熟、理性的消费观：
- 拒绝“神话”： 再先进的科技，其护肤效果也是基于对皮肤细胞机能的科学调理，不可能违背自然规律“一夜回春”。凡是承诺立竿见影且具有侵入性的“外泌体”项目，请高度警惕。
- 认清“外用”： 合规的护肤品级外泌体，其应用场景是外用涂抹。它通过脂质体包裹技术渗透进入皮肤角质层，作用于皮肤细胞，是生物学护肤品，不是药物注射剂。
- 溯源“背景”： 选择有科研背书、有清晰原料来源、遵守国家法规的品牌。我们敢于将复杂的备案背景和真实的原料来源坦诚相告，正是因为我们坚信，只有经得起审视的科技，才值得被信任。
结语
面对市场的喧嚣与杂音，我们选择用科学发声，用坦诚对话。作为品牌创始人，我深知每一份信任都来之不易。我们不会因为一时的市场风波而改变对极致科技的追求，更不会放弃对法规底线的坚守。
我们将继续专注于利用人源干细胞外泌体这一前沿科技，为您的肌肤带来真正源自生命科学的安全、有效的养护方案。
我们这个系列的四个产品在国家药监局备案号分别是：贴面面膜/鲁G妆网备字2025004681，生产许可证号：鲁妆20210004；调理液/鲁G妆网备字2025004679，生产许可证号：鲁妆20210004；精华乳/鲁G妆网备字2025004684，生产许可证号：鲁妆20210004；面霜/鲁G妆网备字2025004683，生产许可证号：鲁妆20210004；欢迎大家到国家药监局官网查询！
感谢您耐心读完这篇长文。愿我们共同守护科学护肤的纯粹与真实。
— Dispelling the fog and getting to the root of the matter: Correctly understanding the scientific truth behind “stem cell technology” and “exosome skincare”
Dear consumers, partners, and all friends who are interested in cutting-edge skincare technology:
Recently, with the “3·15” Gala exposing the chaos of some unscrupulous merchants making false claims and illegally profiting under the guise of “exosome injection”, the entire field of biological skincare, especially products centered on “stem cells” and “exosomes”, has faced an unprecedented crisis of trust. We understand everyone’s confusion, doubts and unease. As a brand deeply rooted in the female consumer goods market and committed to science-based principles, we feel it is our responsibility and obligation to step forward and carry out a serious clarification of concepts and scientific guidance.
The abuse of a technology does not equal the pseudoscience of the technology itself.
First of all, we must clarify a core logic: the commercial fraud using “stem cell exosomes” does not mean that the “stem cell exosome technology” is pseudoscience.
The evening exposed the illegal injections, raw material counterfeiting and concept hype, which seriously violated the bottom line of medical aesthetics regulations and harmed consumers’ health and trust. However, the genuine and compliant biological skin care technology, especially the exosome technology we adopt, is based on rigorous scientific research and strict biosafety norms, aiming to provide repair and regeneration signals for skin cells through topical application. This is fundamentally different from “injection” and has a strict safety boundary.
II. Unveiling the “Biological Signals” of Wound Repair: What Are True Exosomes?
To enable everyone to see the truth clearly, we must return to the origin of science.
In biology, exosomes are nanoscale (30-150nm) lipid bilayer vesicles secreted by cells. You can think of them as “signal couriers” between cells. These tiny vesicles carry:
microRNA / mRNA (genetic signals)
Growth factors (repair instructions)
Proteins and Enzymes (Functional Tools)
When skin cells receive these “packages”, they will be activated, thereby initiating self-repair, proliferation and anti-aging programs.
III. Clarifying Core Misconceptions: Animal Source vs. Human Source
The descriptions of the sources of stem cells on the market are very confusing, which is also one of the main reasons for consumers’ cognitive obstacles.
Animal stem cell extract: It is usually a mixture of inactivated animal cell debris, exosomes, growth factors and protein peptides. Due to the species difference between animals and humans, the adaptability of its signaling molecules to human skin is limited, and there is regulatory convenience during filing.
Human stem cell extract (our core technology): This is the technology we truly utilize. It is derived from human umbilical cord stem cells and extracted through advanced biotechnology (breaking, separation, and purification).
The core difference lies in the fact that the signal molecules (exosomes) it secretes are homologous to those of humans. This means that these biological signal molecules are compatible with the language of human cells, enabling them to convey “repair” and “regeneration” instructions to aging or damaged human skin cells more precisely and effectively, without the risk of cross-species rejection and with extremely high biological compatibility.
IV. Interpretation of the Compliance of “Registered Ingredients”: Why Write “Beef”?
We have noticed consumers’ doubts about the ingredient list labeling. This issue is rooted in a practical problem: the lagging nature of policies and regulations compared to the cutting-edge progress of science.
At present, the update speed of the cosmetic raw material filing database in our country often fails to keep up with the pace of biotechnology development. As a globally leading human umbilical cord stem cell extract, the corresponding “human source” raw material has no clear and directly applicable category in the current cosmetic directory. In order to produce and market legally within the legal framework, we have, in accordance with the current national regulations, selected the “bovine umbilical cord stem cell extract” which has the closest technical path in the existing directory for filing during the component filing process.
Please understand that this is not false information, but a compliance filing strategy in the face of lagging regulations. The human umbilical cord stem cell extract we use in actual production is always the one that our research team has overcome numerous difficulties to develop, with higher activity and better adaptability. We are actively promoting the filing work for the new raw material and hope to be able to officially introduce its true identity to everyone in the near future.
V. Establishing the Right Consumption Concept: Opt for “Technology” Instead of “Myth”
After this incident, we hope to establish a more mature and rational consumption concept together with you:
Reject the “myth”: No matter how advanced the technology is, its skin care effect is based on the scientific regulation of skin cell functions and cannot defy the laws of nature to achieve “instant rejuvenation”. Be highly vigilant of any “exosome” projects that promise immediate results and are invasive.
Understand “Topical Application”: Compliant skincare-grade exosomes are designed for topical application. They penetrate the stratum corneum of the skin through liposome encapsulation technology and act on skin cells. They are biological skincare products, not injectable drugs.
Tracing the “background”: Choose brands that have scientific research support, clear raw material sources, and comply with national regulations. We are bold enough to openly disclose the complex filing background and the true raw material sources precisely because we firmly believe that only technology that can stand up to scrutiny is worthy of trust.
Conclusion
In the face of the clamor and noise in the market, we choose to speak with science and engage in candid dialogue. As the founder of the brand, I am well aware that every bit of trust is hard-won. We will not deviate from our pursuit of ultimate technology due to temporary market turmoil, nor will we abandon our commitment to adhering to the bottom line of regulations.
We will continue to focus on the cutting-edge technology of human stem cell exosomes to bring you a truly safe and effective skin care solution rooted in life science.
The four products in our series have the following registration numbers with the National Medical Products Administration: Face Mask Sheet / LuG ZHUANG Network Filing No. 2025004681, Production License No.: Lu Zhuang 20210004; Conditioning Liquid / LuG ZHUANG Network Filing No. 2025004679, Production License No.: Lu Zhuang 20210004; Essence Lotion / LuG ZHUANG Network Filing No. 2025004684, Production License No.: Lu Zhuang 20210004; Cream / LuG ZHUANG Network Filing No. 2025004683, Production License No.: Lu Zhuang 20210004. Welcome to visit the official website of the National Medical Products Administration for verification!
Thank you for your patience in reading this long article. May we jointly safeguard the purity and authenticity of scientific skin care.